An elevator speech is a short spoken snippet that plainly and memorably presents you. It highlights your uniqueness and concentrates on the advantages you provide.Imagine … you step onto an elevator and there is a lone occupant waiting to take a trip with you to another floor.You are together for less than a minute, however long enough to make respectful conversation.What you do not know is this individual is your perfect customer.
She has an issue you can solve.She cuts through the awkward silence and states,”I see you’re going to the networking event as well. What do you do? “Here it is! Your possibility to make an impression and protect a brand-new client.After a short stammer
, you answer with,”I’m a coach and a copywriter.
I hold a Masters in Service Administration and have been running my own home-based business for ten years.”With only a couple of seconds left, the elevator doors open. She pleasantly reacts with a smile, then steps off the elevator, gone … forever.After you end up banging your head versus the button panel, you understand you not just blew it, but you now have an indentation of the twenty-first flooring button on your forehead.What if instead you had answered with:”I assist women business owners get more customers than they understand what to do with and triple their profits in six months.”If she were your target customer, do you believe the second action would have triggered her interest and kept her on that elevator a bit longer?We all ask ourselves, “What remains in it for me?”when taken part in any type of interaction, whether written or spoken.You wish to take something of worth from a discussion, discover something new, produce a particular sensation, or receive details that will assist you solve an issue or fulfill a need.If you invest the first 30 seconds identifying yourself and listing your qualifications, or entering into a technical spiel of your item or service, you will be met nothing more than a huge fat yawn, a glazed-over appearance or perhaps worse, “Excuse me, I have to make a call”and a fast exit.Take the time to develop a benefit-rich, passionate elevator speech that will engage your listeners to wish to hear more.Write down a list of advantages your clients/customers
get from dealing with you or buying from you, and use those words and phrases in your benefit statement.There’s no need to label yourself.
Labels don’t supply the advantages the listener is looking for.Once you have your elevator speech established, practice it over and over till it’s as natural as specifying your name.
You’ll have the ability to use it at networking occasions, in telephone conversation, when leaving voice mail messages, in any type of written interaction, and yes, particularly in the elevator!So, ____________, what do you do? 2006 © Laurie Hayes-The HBB Source
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