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A typical marketing strategy being taught by a number of different groups and marketing groups is the hard push tactic, where you give the possibility no real opportunity to decline, produce a huge sense of urgency and attempt and ensure they have no option however to do as you wish.I experienced this recently with a member of the Dream Group marketing group. Now I am not in anyway attempting to trash this course as I comprehend for some it is an excellent learning curve, nevertheless I have it on authority of another member that they do teach this technique.For me it began with a
couple of emails after I had actually enquired about the course. I was interested to see how they were teaching people to bring in 20 to 30 individuals a week into whatever company you were promoting. I asked that the person selling the course call me prior to 5pm to let me understand more details. I didn’t hear anything even more up until I walked in from being out in the wind and rain at 7.30 pm, soaked to the skin and the phone rang. My dinner was in the oven and would be another 20 minutes and the cats and pet needed feeding.The man asked what I was promoting and obviously said what a great company it was and how the course he was going to introduce me to could explode my service. He said there was a live teleconference at 8.00 pm that night. I discussed that I was interested however that I couldn’t truly attend the call that night. The person then got extremely pushy stating that if I was serious about my company I would miss by supper and attend. I said I was not prepared to do that however would attend another call if there was one in a day or two. I was told that there was no further require a week approximately and my place needed to be specifically booked. I was generally informed that I would never ever succeed in online organization if my supper came initially and he hung up.The next morning I emailed him to say I was no longer thinking about pursuing the course as I had actually been absolutely postponed by his attitude. I got a reaction saying he was sorry but that is the sales strategy he had been taught on the course and it typically worked. In spite of what he had stated the day before there was another call that night.I attended this evident ‘live’contact us to find it was a pre-recorded scripted call giving extremely little info and all hype and no
genuine material. All I truly found is that if I paid around $1000 for the course I might attend 4 live calls which would be at around 1am GMT, be taught how to get my own website which I already have and no genuine details of what the training required. I emailed the man discussed above to state I was not actually interested as ‘live’ call had actually been a wild-goose chase and absolutely uninspiring and that I did not think I would get anything out of it. His response -that I was a failure and would never succeed and I had actually wasted his time.Now I have actually since spoken to a number of others included in the All-star team and both have actually been really friendly and enjoyable but both acknowledged that the course probably wasn’t for me which the hard push technique was among the strategies taught(as well as memorising sales scripts for the phone etc). This tactic and the person’s mindset completely put me off. This did not create a sense of seriousness but left me sensation I was being bullied into something. I would believe really carefully before utilizing this tough push concept to acquire sales … yes try and close the sale but not by bullying your prospect.
He said there was a live conference call at 8.00 pm that night. I said I was not prepared to do that but would participate in another call if there was one in a day or so. All I truly found is that if I paid around $1000 for the course I might attend 4 live calls which would be at around 1am GMT, be taught how to get my own website which I currently have and no genuine details of what the training entailed. I emailed the person mentioned above to state I was not actually interested as ‘live’ call had been a waste of time and completely uninspiring and that I did not think I would get anything out of it.
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